The E Myth Revisited – Michael E. Gerber
Recommended by so many, I had to give this book a read. Mr. Gerber pinpoints the exact failing of not only so many small business owners, but just people in general; our need to not only grow, but the need to do everything ourselves. While the business that I am in, or my day job, don’t really fit into the Entrepreneurial role, I still found many things to implement into my own life from this book.
There are three large takeaways I got from this book. The first being the defining characteristics of what makes an Entrepreneur, and more importantly, what growth is involved in moving from being a technician to a manager to an entrepreneur. Gerber takes each trait, and explains how each one thinks, reacts to difficulties, and manages his work.
The second and third ideas from this book are somewhat related. Gerber talks about the need for establishing a system for every task, assignment or project in the business. This creates both a clear defined job and process for the business owners employees, but also alleviates potential pressure from the entrepreneur. By having a clear process of how to complete the work, employees will need to take up less of the business owner’s time with questions, and increase productivity. Tim Ferriss touches on this concept as well in his book The Four Hour Work Week.
The final concept is planning, and seeing beyond the initial start of the business. Even Though the Entrepreneur will initially be filling out every role from COO, to Administrative assistant to Mail room clerk, having clear and defined goals and responsibilities for each role, will help hire the right people for the job when the time comes, and aid them in their own career paths.
Gerber uses a story about a Pie Shop as a means to present his information, and it remains a constant theme throughout the entire book. At times I was annoyed with the storytelling portion of the book, wanting to really just focus on the information as it were. However, I feel that weaving the story and information together allowed the concepts a time to settle into place more securely. I highly recommend this book to everyone in a position where they need to make decisions for the future and are eager for something to grow.